Elizabeth Castro HyperText Markup Language (HTML) is the lingua franca of the Web, and like any language, it's constantly evolving. That's why Elizabeth Castro has written HTML 4 for the World Wide Web, Fourth Edition: Visual QuickStart Guide, an update to her blockbuster guide to HTML 4. You'll find all the concise, practical advice—and fun examples—that made the first edition a worldwide bestseller, plus entirely new coverage of debugging, JavaScript, and using tables for page layout, and an expanded section on Cascading Style Sheets.

Like all the books in the Visual QuickStartseries, this one breaks even the most complex tasks into easy-to-follow steps illustrated with hundreds of screenshots and the actual code. The book presumes no prior knowledge of HTML, making it the perfect introduction for beginners. But its tabbed format and info-packed appendixes (on special HTML characters and Web-safe colors, for example) also make it a handy and indispensable reference for those who build Web pages for a living. Find out why Amazon called the previous edition a "dream guide" to HTML.

Al Cooper

David Ogilvy A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

John R. Nyquist Robert Martin Unlike other books on Director, this book serves as a practical guide for all aspects of using the program from start to finish. This book is the ideal start for beginners just learning how to use the program. Intermediate users can also benefit by learning shortcuts, advanced tips and Lingo basics. Advanced users who can take advantage of Director's improved power and speed by with this book's more in-depth guide to Lingo, techniques for better project management, shortcuts for title development, and more advanced techniques for developing titles to play over the Internet quickly and efficiently using Shockwave technology. A 16-page color insert features real projects created by professionals who use the product, with tips from the developer on how they used Director to create the project. Unlike competitive books, the Director 8 and Lingo Bible has balanced coverage of both Mac and Windows versions, as Mac is no longer the default platform for Director. The bonus CD contains real-life working examples and exercises from the book along with utilities and other shareware extras for use with Director 8.

Advertising's best print, design, radio, and television.

The One Show Annual, Volume 28features all the best print, television, radio, design, and integrated advertising from the 2006 One Show. Entertaining and inspiring, this is the must have book for creatives and art directors around the world.

Steven A. Grasse They invented slums. They invented child labor. They put Saddam Hussein in power. They burned Joan of Arc at the stake, and they enslaved the globe to get their tea fix. We're talking about England, of course, and the terrible evils they've set loose on the world. In The Evil Empire, American author Steven Grasse documents the 101 worst atrocities of Mother England everything from foxhunting to the invention of the concentration camp. With an irreverent mix of historical facts, smart commentary, and red-blooded American arrogance, Grasse offers a devastating critique of the country that gave us the machine gun, factory labor, and the metric system. Publishing just in time for the Queen's birthday (April 21), The Evil Empireis essential reading for true-blue Americans and others oppressed by the English throughout history.

Adam Pratt Lynn Grillo GoLive CS is more than just a simple Web authoring tool: As part of Adobe's new Creative Suite (which includes Photoshop and Acrobat), it's a key component of an overall Web workflow that lets you work seamlessly among all of your graphics applications to create spectacular Web sites. This info-packed guide lets users get right down to doing by focusing on just the GoLive features they're mostly like to use and showcasing each in a stand-alone tip—complete with a relevant hint or two and a graphic example. In this fashion, you learn as you go, exploring the program in a way that makes sense to you. Before you know it, you'll be importing layered Photoshop files into GoLive, creating PDF files from within the GoLive environment, and using the visual layout grid and Cascading Style Sheets to turn out fluid, beautiful Web pages. Also covered are all of GoLive CS' new features: better coding tools, on-the-fly style rendering, and more.

Michelangelo Capraro Duncan McAlester Eric Bianchi Chad Corbin DallaVilla Design Aria Danika Andreas Heim Robert Hoekman Todd Marks Bill Spencer James Williamson As a serious Web designer, you'll want to do one thing and one thing only when you lay your hands on the latest version of Flash: Start tinkering with all its new features. Problem is, that's hard to do on someone else's dime. With Flash MX 2004 Magic, you don't have to! In these pages, 10 Flash wizards draw on their own professional experience to offer 12 real-world projects that let you explore Flash MX 2004 at your leisure. With a focus on areas that can be troublesome for professional users—whether because they present thorny issues or because they draw on completely new features—each lesson provides need-to-know tips, proven techniques, and best practices. By working through the step-by-step tutorials (whose project files and code you'll find on the accompanying CD), you soon will be finding your way around all of Flash MX 2004's new features: CSS support, enhanced components, JSFL, and more. In addition to the code listings and exercise files on the CD-ROM, you'll find videos that clearly demonstrate step by step all the procedures you need to complete in order to create the projects.

Gary Rosenzweig Special Edition Using Macromedia Director MXis a comprehensive guide to creating and publishing Director movies.

The book includes complete coverage of the newest version of Director, from advanced issues such as Lingo scripting and multi-user applications on how to employ the 3D API.

This edition includes more coverage of multi-user applications, using 3D media, efficient sprite editing with the context-sensitive Property Inspector, increased control of cast members through the Cast Manager, vector drawing tools that add illustration capability, and special imaging effects and transition behaviors to add pizzazz and drama to applications.

Jean-Marie Dru The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.

David Ogilvy David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Manis the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

Jon Steel A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Molly W. Joss Lycette Nelson

Sally Hogshead Do you have a career worth loving?

Do you want to become the most powerful, valuable, fulfilled version of yourself? If so, you're a careerist. Advertising and entrepreneurial rockstar Sally Hogshead reveals 100 Radical Truths for closing the gap between your current reality and your utmost potential, including:# 15: Aspire to be the dumbest person in the room# 31: You can be comfortable, or outstanding, but not both# 67: Mistakes are tuition# 96: Expressing your truest self is the ultimate competitive advantage# 100: Make your memoirs worth readingWith groundbreaking research and startling new ideas for success, Radical Careeringwill become the indispensable owner’s manual to your future. Get ready to turbocharge your career with smarter goals, higher market value, and killer results. "Radical Careeringis a jolt to the old way of thinking about careers; a handbook of new thinking that will help you survive, strive and thrive in the radically new world of work."—Jeff Taylor, founder and Chief Monster, Monster.com “An innovative how-to-manual for anyone wanting to be more successful and satisfied in their career.” —Andy Spade, CEO and co-founder, Kate Spade “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.” — Marcus Buckingham, author of The One Thing You Need to Know, and Now, Discover Your Strengths“Hogshead’s powerful strategies will teach you how to drive your own success, by having the fearlessness, daily courage, and curiosity to jump in the deep end and swim with real purpose.” —Lee Ann Daly, Executive VP of Marketing, ESPN “This book is so genius. It’s amazing to read on the page what I’ve always believed to be true. The ideas in this book will save your ass again and again. Drive is a radical careerist’s best friend.” —Liz Phair

Howard Luck Gossage Thought provoking writings from The Socrates of San Francisco. With Stan Freberg and Jeff Goodby.

Greg Simsic You can't learn how to create spectacular effects in Adobe Illustrator without a good book or a guru by your side. If you don't have an expert at your immediate disposal, your best bet is Illustrator Type Magic. This attractive guide shows you in full color exactly how to create a wide range of fun and odd type effects in Adobe Illustrator 7.0 for Windows and Macintosh.

The effects, arranged alphabetically, have names that reflect their appearance—Accordion, Gradients, Jumbled, Splattered, and so on. Author Greg Simsic shows you how to create every effect and provides helpful illustrations, screen shots, and an introductory guide to Illustrator. Several of the effects are more complicated than others and involve the use of Illustrator's masking tools; a few others require the use of third-party effects filters, which are on the included hybrid CD. The CD also contains fonts, images, and demo versions of Illustrator and other Adobe software packages.

Insanity is contagious. How else do you explain five fresh-faced Minnesotans who were crazy enough to believe, way back in 1981, that a start-up agency in Minneapolis could fire a warning shot of creativity across the bow of Madison Avenue? How else do you explain these same five camping out, uninvited, in the lobby of their first new business pitch with a portfolio full of ads, and then actually winning the damn thing-against 16 other agencies?

How else do you explain the restless clients, big and small, who quickly came running? Or the hundreds of amazingly talented people who flocked here to be part of this crazy experiment on the prairie?

From the world's largest bank to the Episcopal Church; from The Wall Street Journal to Rolling Stone, from Hush Puppies to United Airlines.

Celebrating 25 years of creativity that has helped drive results and ultimately outsmart the competition.

Anthony Bourdain A deliciously funny, delectably shocking banquet of wild-but-true tales of life in the culinary trade from Chef Anthony Bourdain, laying out his more than a quarter-century of drugs, sex, and haute cuisine—now with all-new, never-before-published material

Warren Berger More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Together, the 14 chapters of Advertising Today provide a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising — including Italy’s Oliviero Toscani of the controversial Benetton campaigns, the award-winning Brazilian Nizan Guanaes, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi’s ads.

Gail Deibler Finke Letterhead and business cards are staple projects for graphic designers, who are continually searching for fresh ideas. This book presents more than 100 inspiring examples from studios around the country and the world—designs that communicate a strong business identity in creative and cost-efficient ways.

 The work is presented in four sections, focusing on clever uses of image, type, small budgets, and special production techniques. Each project includes firsthand insight on design concepts and production specs.

Phil Gross

Nancy Vonk Janet Kestin Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

 Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

 • Is advertising right for me?

 • How do I build a killer portfolio?

 • How do I get an interview with the elusive creative director?

 • Should I accept an unpaid internship?

 • How do I find the right partner?

 • How do I beat creative block?

 • How do I avoid burnout?

 Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

 Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Sherry London In this full-color guide to Adobe Photoshop 4.0 for Windows and Macintosh, author Sherry London provides hands-on tips for creating all sorts of textures, including Brick, Ceramic, Fish Scales, Grass, Linen, Metal, Pearls, Rice Paper, Sea Foam, Water, and Wood. The book is organized alphabetically by texture name, and with a gallery of the textures at the back of the book, it's easy to find just what you're looking for. The book is fine for all sorts of user, from new to accomplished; London even covers Photoshop basics in her introduction. A hybrid CD-ROM comes with demo versions of Adobe Photoshop, Fractal Design Detailer, and third-party filter software, as well as stock photos and textures.

Scott Kelby Photo Retouching Secretsis not another color correction book, or scanning manual. It covers only one topic: retouching images to make them look better. What type of retouching are we talking about? Thing like: tricks for removing red eye and then recoloring the eye to its natural colortricks for removing the signs of aginghow to fix underexposed or overexposed imageshow to remove spots, rips, and tears

In Photo Retouching Secretsyou will also learn: how to seamlessly splice images togetherrepair damaged body partsremove unslightly shadowsfix some of the other problems that digital cameras can often introduce to photos

Photo Retouching Secretsshows you feathering tricks, cropping and straightening tricks to save you time and frustration. If you want nothing but the tips, the tricks, and the secret inside shortcuts to make retouching images easy and fun, this book is the right one.

Jeff Fischer This photo documentary book follows author Jeff Fischer as he treats several hookers to proper, romantic dates. From the beach to the bowling alley to the gun club, Jeff gets to know these girls in one fully clothed, and often awkward evening. More than just sexy, this book is sweet and sincere and respectful, reminding us to see through the skin to the human side of these professionals, and, of course, to 'always wrap it up.'

Alan Fletcher Alan Fletcher's The Art of Looking Sideways is an absolutelyextraordinary and inexhaustible "guide to visual awareness," a virtuallyindescribable concoction of anecdotes, quotes, images, and bizarre facts thatoffers a wonderfully twisted vision of the chaos of modern life. Fletcher is arenowned designer and art director, and the joy of The Art of LookingSideways lies in its beautiful design. Loosely arranged in 72 chapters withtitles like "Colour,""Noise,""Chance,""Camouflage," and "Handedness,"Fletcher's book, which he describes as "a journey without a destination," is "acollection of shards" that captures the sensory overload of a world that simplycontains too much information. In one typical section, entitled "Civilization,"the reader encounters six Polish flags designed to represent the world, aphotograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon,drawings of Stone Age pebbles, a painting of "Ireland—as seen from Wales," anda dizzying array of quotations and snippets of information, including the wisewords of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Westerncivilization? I think it would be a good idea." Fletcher's mastery of designmixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw"eye for the strange and profound to produce a stunning book that cannot be read,but only experienced. —Jerry Brotton, Amazon.co.uk

Ernie Schenck Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solutionintroduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Anthony Bourdain In the multiweek New York Timesbestseller The Nasty Bits, bestselling chef and No Reservationshost Anthony Bourdain serves up a well-seasoned hellbroth of candid, often outrageous stories from his worldwide misadventures.  Whether surviving a lethal hot pot in Chengdu, splurging on New York’s priciest sushi, or singing the praises of Ecuadorian line cooks and Hell’s Kitchen dives, Bourdain is as provocative, engaging, and opinionated as ever. The Nasty Bits is an irresistible tasting menu of food writing at its outrageous best—served up Bourdain style.

Chris Foges Chris Foes

Here's endless inspiration for graphic artists working on cover designs, page layouts, letterheads, cards, posters and publicity. More than 100 captivating examples are featured in large spreads including information on the designer, specs, production process and client needs.

Page Layoutis divided into three intriguing sections: Type Without Limits, a collection of typography-driven designs that challenge and redefine approaches to layout;The Image at the End, a showcase demonstrating how the power of photography, illustration and manipulated images can impact the direction of a design; and The Extra Dimension, a portfolio of work that pushes the envelope to get results. Includes examples of work that utilize special printing techniques, die cuts, foil colors, unique binding, papers and other materials.

Roger Walton is the Art Director at Duncan Baird Publishers and the editor of Typographics 1, 2 and 3, Hot Sites, Cool Sites, and Sites for Sound. He lives in London, England.

Adobe Creative Team When you're ready to roll up your sleeves and start taking advantage of GoLive CS' powerful site management and collaboration capabilities, wireless authoring features, and dynamic database tools, it's time to get the guide from the people behind the software. In these pages, The Adobe Creative Team uses a series of project-based lessons to guide you through every aspect of GoLive's use. Working at your own pace, using training materials created and tested in Adobe's own classrooms and labs, you¿ll soon be creating effective, efficient Web sites with GoLive CS. Step-by-step instructions clearly detail toolbars, palettes, site architecture, Cascading Style Sheets, image maps, and more. And plenty of attention has been paid to GoLive CS' new features as well: enhanced Smart Object capabilities, advanced CSS authoring and previewing, streamlined print-to-Web production, and more. Each chapter concludes with a review section to reinforce what you've learned, and a CD-ROM provides the files and images needed to complete the exercises.

Designers who fear that logos they devise may infringe on existing logos are shown how to create "bulletproof" designs that won't trigger legal problems. Twenty case studies review problems caused when logo designs were too much like others. Ways to avoid such legal entanglements are outlined.

Greg Simsic With Photoshop 5 Type Magic, you'll be amazed again and again with your ability to create the hottest, most spectacular, and popular effects—in no time! Emboss your type to create effects like license plates and credit cards. Turn you type into a wax seal, or give it the rough surface of an elephant's skin. Add halftone dots or create an antiqued distressed effect. Using lighthearted, conversational style, full-color examples, and step-by-step instructions, Photoshop 5 Type Magic is loaded with type treatments like marble, potato chips, cutout, transparent type boxes, water rings, vibration, flaming, and painted—more than 50 techniques in all. Add pizzazz to your designs and Web sites with these easy techniques!

David Benioff All Monty Brogan ever really wanted when he grew up was to be a fireman. Now he's about to start a seven-year stretch in the federal penitentiary for drug dealing. With just twenty-four hours of freedom to go, he prowls the city with his girlfriend and his two best friends from high school-a high-flying bond trader and an idealistic teacher. As the minutes count down, Monty seizes one last chance to stack the odds in his favor. 

Hurtling from the money pits of Wall Street to Manhattan's downtown lounge and club scene, from the enclaves of the Russian mob to the old immigrant neighborhoods, The 25th Hourevokes the pulsing rhythms and diamond-hard edges of a city in the raw, illusory hours between midnight and dawn. A taut and mesmerizing tale of an urban purgatory suspended between the crime and the punishment, The 25th Hourheralds the arrival of a major player in contemporary noir fiction. 

"Captivating . . . A pungent, funny, urban tableau full of shrewd operators and unfulfilled desires." (The New York Times) 

"Tight and crisp . . . . The 25th Hour shines. It couldn't get much better." (San Francisco Chronicle) 

"Remarkable . . . A darkly human novel that ends up more about hope than about cynicism." (The Denver Post)

Ralph Steadman A three-decade retrospective of Ralph Steadman’s caustic, witty, outrageous art-including illustrations from Fear and Loathing in Las Vegas and the other legendary collaborations with Hunter S. Thompson that spawned gonzo journalism. Illustrated throughout in color and black-and-white, with an introduction by Hunter S. Thompson.

Pat Fallon Fred Senn Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize—but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits, Juicing the Orange helps industry players measure their success at the cash register.

Poppy Evans

Every listing 100% Updated!

2003 Artist's & Designer's Market is the key to getting your work sold, commissioned, published and shown. It's the most up-to-date resource available for ensuring that every contact you make is right for you and your work.

With more than 2,500 market listings and industry contacts at your fingertips, 2003 Artist's & Designer's Market provides all the information you need to score with ad and design agencies, magazine and book publishers, greeting card companies, art galleries, record labels, poster and print companies, syndicates and cartoon features.

Each entry includes updated information on who to contact, type of work desired, payment policies, products and specialties, plus tips from the art directors, Web sites and more.

You'll also find articles and interviews by a host of industry insiders, including: * A special report on color trends by color-guru Leatrice Eiseman, director of the Pantone Color Institute * Insider reports from Andy Cowles, Art Director for Rolling Stone Magazine, and Yvonne Groenvelt, Product Development Coordinator for the Lang Company (Greeting Cards) * Articles on the business of art, copyright law, self-promotion and more

This incredible mix of market listings, insider reports and invaluable advice makes 2003 Artist's & Graphic Designer's Market the one reference you can't do without. It's all the information you need to succeed!

P T. Barnum 1855. P.T. Barnum relates a true history of his adventures and the many enterprises in which he had engaged. A very interesting and colorful man, Barnum discusses his checkered career, where he had been everything from farmer's boy to merchant, clerk to manager, show man and bank president. He had been in jails and palaces, known poverty and wealth, traveled over a large portion of two continents and had seen all varieties of people and character. A light-hearted, intriguing history which will endeavor the reader to laugh at the antics of this historical show man.

This incredible treasury of more than 2,500 logos were selected from over 10,000 submissions from the 500 best design firms in America. No wonder The Big Book of Logos has become a must-have for everyone interested in design. This classic reference source provides a huge variety of styles and techniques designers can flip through for inspiration.

Timothy Samara The Typography Workbook is the second in Rockport?s popular Workbook series, practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type?the cornerstone of graphic design?succinctly and to the point, so that designers can get the information they need quickly and easily.

Whereas many other books on type are either very technical or showcase oriented, this book offers the reader ideas and inspiration through hundreds of real-life projects with well-crafted type usage that have succeeded, as well as complete and hardworking content including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; teaching rules to live (and work) by, and pointing out hints on when to break them.

Leatrice Eisemann

Luke Sullivan In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

Kelleigh Wing Paul Whitehead Ruth Maran The online world is such a visual place, what better way to learn about it than visually? That's just what you can do with Teach Yourself the Internet and World Wide Web VISUALLY, 2ndEdition. Full of educational illustrations and concise, practical information, this book helps you get connected and stay connected. Educate yourself on modems and high-speed connections, Web browsers, and high-tech video, sound and plug-in's that are integral tools for many Web sites.

The uses and applications of the Internet and World Wide Web in daily life at home and on the job are limitless, and with this book you start to see the possibilities. Begin by setting up an e-mail account and dissecting the parts of an e-mail message. Explore diverse Web sites that touch on everything from e-commerce, hobbies and academics to news, weather and entertainment. It even includes a guide to creating your own Web pages. Finally, uncover interactive Web features such as newsgroups, chat rooms and multi-player games.

Full-color graphics, an easy-to-follow page layout and concise explanations make Teach Yourself the Internet and World Wide Web VISUALLY, 2ndEdition an indispensable tool for anyone wanting to explore the Internet for use in their own lives.

Gail Deibler Finke Eye-catching, balanced, powerful: these are words many designers wouldn’t normally associate with the word "white." But this striking collection newly available in paperback showcases a wide array of work that uses white as a central element in the design. Disproving common thinking that white is one-dimensional or limited, these innovative pieces show how the clever use of white, its different shades, and the use of negative space can make a design as vibrant as any color-centric piece.

Gail Deibler Finke a graphic design writer, has written 10 books, and is a frequent contributor to HOW magazine. She lives in Cincinnati, Ohio

Crispin Porter + Bogusky Warren Berger They’ve been called "visionary" by both Newsweek and Time, hailed as "the ad world’s most talked-about agency" by USA Today, and dubbed "the next big thing" by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla. Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

Rhoda Grossman Photoshop is the primary digital imaging software with an installed user base of 2.5 million-and it continues to grow. Following the highly successful, recipe-style, how-to format of the Magic series, this full-color, easy-to-use reference meets the needs of these users and teaches them how to create eye-catching drawing and illustration effects using the latest version of this popular software. Includes step-by-step instructions for achieving special effects using filters, techniques, and various toolsCovers manipulation of photographic images, adding grain or texture, coloring clip art, and drawing techniquesCD-ROM includes a cross-platform package of filters, plug-ins, sample files, images, and demo versions of software, as well as trial versions of software from Kai's Power Tools

Arman Danesh

Tom Monahan An Adweek Book

Master the techniques that top companies use to spark creativity

In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.